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Conference paper for Visible Evidence 18 
NYU, August 2011 

Thanks, Dan. It’s wonderful to be here at the conference and hear about all the interesting 
projects people are working on. I’ve been especially grateful to hear about new multi-platform 
documentary work and web-based distribution and exhibition. And with this current project, I’m 
especially glad for the increasingly close connection of media archivists and media scholars and 
artists as bom out at this conference. I’ve done only a little archive work in the past, but being 
able to have contact with so many talented people in the area gives me enthusiasm and 
confidence to move ahead. 


JoAnn Elam’s Everyday People 

A Process-Oriented Analysis of a Labor Documentary’s Archive 

Today I will be talking about some of the archival materials for an unfinished labor 
documentary, Everyday People, about letter carriers and the US Postal service. 

Feminist experimental filmmaker JoAnn Elam (1949-2009) is best known for two pioneering 
feminist experimental works, Rape (1976) and Lie Back and Enjoy It (198-). She also made a 
series of regular 8mm films, what I would call avant garde home movies, which were shown 
locally in Chicago. All of this material is now in the Chicago Film Archive, and along with help 
from her sister and me, the archive will be preserving and making available this work in a variety 
of platfonns, including a website. There are over 700 film elements in the archive, which are 
currently in the process of being assessed for what they are, and what preservation they might 
need. 


My particular project at the moment is trying to develop a web presence for her unfinished film 
about Postal letter carriers. She worked on Everyday People intensively for about 10 years (in 
the Carter and Reagan eras) while herself a letter carrier. Although unfinished, her extensive 
record keeping and journals allow us to see her work process and evolving political ideas. In her 
notes and extant footage, JoAnn has an extended analysis of how the Postal Service institution 
functions, its labor-management relations, and how individual carriers understand their situation. 
This is, remarkably, a current issue in Washington DC, with the US Postal Service almost 
bankrupt, and wanting to close 3700 post offices, fire 160,000 workers, change union contracts 
to fire more, change and reduce from established federal health and retirement benefits, end 
Saturday delivery, and carry out more extreme cost-cutting measures. 


JoAnn’s analysis, begun 30 years ago, extends from large-scale policy issues (since the PO was 



supervised by Congress, ultimately) to the details of the carriers’ daily job. JoAnn also had an 
extremely witty way of looking at class as well as a gender analysis of social relations. 


I am now in the process of working through these materials, with the aim of opening up the 
materials’ multiple layers on a website which provides access to and organization of the physical 
archive at the Chicago Film Archives. Today I will quickly detail the scope of the archival 
materials and the aim of the project. The film was based on an understanding of labor history 
(with a special debt to Flarry Bravennan’s Labor and Monopoly Capital) and also reflected 
Elam’s origins as an experimental filmmaker and her repeated feedback screenings, particularly 
to labor activists. 

To give you sense of the project, I’ll show a short clip. This is from a 18 minute rough cut work 
print then ransferred to VHS and now copied to DVD that JoAnn showed a number of times to 
letter carriers, documentary and experimental film audiences, and to labor activists in different 
parts of the US. Asa one light work print, you will see mostly black and white images (the 
original is in color). 

Show: 

From 4:00 to 9:10 


The film was begun in earnest during the Reagan Era, though JoAnn had been working at the 
Post office for about 5 years by that time. The incomplete film was shot and taken to screening 
rough cut edits, but my interest is not in “completing” a film that remained a work in progress for 
many years. As is the fate of many, perhaps most, documentary films, it refers to events of its 
time and there’s no need to “finish’ it. Rather it can stand as a model in the larger sense of what 
it means to make a political documentary in term s of production, politics, aesthetic and practical 
choices, and the role of the engaged maker. 

In other words, rather than addressing us as citizens concerned with a specific set of issues, the 
archival presence can inform us about the way we conceive of such issues, strategize and 
delineate talking about them, and work with media to make the isues present. 

The archive materials around the film provide deep insight into the creative process, a 
filmmaker’s evolving political analysis, practical issues of workplace and home life, and 
challenges of funding and making self-financed documentary. It also presents a case study for 
issues of auto-ethnography and the pragmatics and ethics of filmmaking. 



What we saw in the clip was the rapid montage visual editing that supports the sound track 
interviews as letter carriers detail certain aspects of the job. This section of the film was used by 
JoAnn to demonstrate what she was working on to others, particularly postal workers and she 
showed it in several cities at labor meetings or postal union events. She wanted to see if it made 
sense to that audience as well as the general audience. 


As someone who discussed the project with her at the time, and who fdmed some of the first 
footage shot for the film (of JoAnn on her route), I saw some significant changes. The first 
versions of this section of the film were much more “experimental” in the sense that the cutting 
was rapid and often associative, and not linked to a specific narrative voice over by one of her 
interviewees. What was interesting to me was that even though it was much closer to her highly 
ironic experimental work, it was easily understood by the audience, even though they were not 
familiar with avant garde film. I think this was because they were so intrigued by the images of 
mailmen doing their job that the “radical form” did not get in the way of grasping the film. As a 
general rule, I think this is true and often discussed it with JoAnn. The idea that “ordinary 
people” need a kind of simple realism to grasp a complex idea is a myth of the unimaginative 
folks who themselves are insensitive to creative forms. 

I should explain that originally JoAnn had plans for a much more inventive music track. The 
film would have used Sly and the Family Stone’s “Everyday People,” and the Marvellette’s “Mr. 
Postman,” but when she wrote to the publishers, they refused her. (Actually JoAnn was naive 
about this; you can get permission, and usually for a reasonable fee, but you have to go through a 
rights management company which charges a hefty fee.) For the web, it would be possible to 
have hotlinks to online versions of these songs, so that people could be reminded of the original 
songs. 

http://www.youtube.com/watch?v=EgVOR28iG o 
http://www.youtube.com/watch?v= dVtl lUZOuA 


The film was begun at the same time as MTV was getting started, and music videos were just 
coming into their own as a unique genre. 

There are more interviews that JoAnn did for the film which are available, both transcribed and 
as audiotape, dealing with issues that extended the discussion of the letter carrier’s lives. For 
example, “Joe” discusses the hazards of having 6 or 7 taverns on his route at which the daytime 
“regulars” knew him from his many years of service and offered to buy him a drink (and like 
many alcoholics, often tried to rope others into their behavior). Similarly, he explains, some 
lonely women on the route came to know him as the mailman, then offered to know him much 
more intimately. Fie explains his turning them down as not wanting to create jealousies or bad 





feelings if the arrangement didn’t work out and he remained on the route. 


JoAnn had projected doing a whole section of the film on the postal Strike of 1970, but had not 
done the interviews with veterans of that era and had only scratched the surface of that history. 
This was a decisive event for the union in general because militant locals, especially in New 
York, began wildcat strikes in defiance of the national union. (I should explain here that the 
letter carriers and the clerks—who work only inside the PO have separate unions which work 
together). The “crisis” of the postal service had been predicted, and the strike was a major 
national event, and Nixon had to handle it. The resolution took the PO further away from control 
by Washington politics (which was good) but also opened up the whole reorganization issue and 
marked the move to control of the workers and workplace. [I need to do more research on the 
history of the PO to follow the details here]. 


A more complicated problem is posed by the heavy duty analysis of labor that underlies JoAnn’s 
understanding. JoAnn learned the basics of the labor situation for letter carriers through personal 
experience, by being there on the job. But, to refer to a rather famous point made by Marx, 

Lenin, Gramsci, and Mao in their own distinct ways, from simple observation people can get to a 
certain point of recognition of their situation, but they need a more scientific analysis to 
understand the larger patterns. For JoAnn that ws provided by one of the major books on the 
labor process, Flarry Braverman’s Labor and Monopoly Capital (197-). Braverman, working in 
the broad terrain of labor history and Marxist economics, decisively analyzed the industrial labor 
process of advanced capitalism. What he found was that rather than simple efficiency and 
increased productivity guiding management, (Something we could expect, and which would then 
explain workplace exploitation) actually control of the worker was the higher imperative for 
management. 

While somewhat counter-intuitive, this insight explained a grat deal of what JoAnn was 
experiencing in the Post Office, which in the 1970s was undergoing a wave of rapid change as 
“automation” was brought into the workplace, replacing skilled craft with mechanized 
production. JoAnn’s notebooks contain extensive notes and summaries from her close reading of 
Braverman (I should point out that she was brilliant, but also an auto-dictat, only later in life 
doing college studies and getting a ddegree in accounting. 

But even more interesting, to me, is that as the film went on for over a decade, and her own 
relation to the project changed as she was fired for insubordination at the Post Office, had to find 
another career (which she did as tax preparer, then bookkeeper, then accountant), she returned to 
Braverman and wrote a series of acute remarks correcting and modifying his original work. This 
was the “shop floor” response, the testing theory against practice, that made her analysis so 
determined, original, and important. So, I think that web publication will allow me to bring that 
forth in a coherent way. 



The film went through a long hiatus in the later 1980s and throughout the 1990s. Part of this was 
a function of JoAnn losing her job at the PO and having to scramble to find another way to make 
a living. Part of it was family matters: JoAnn’s mother lived in the same building and developed 
cancer. Her husband lost his job as a letter carrier and also had to find work while dealing with 
alcoholism and recovery. In looking through the archive notebooks I was somewhat surprised to 
find she had begun to develop a further analysis, particularly in terms of revisiting the issues of 
work and labor in the current neoliberal period. From reading her notes on that subject, I sense 
that she was refining, from a distance, the discussion of labor and seeing it in a clearer light, but 
also one which would model the changes in the Post Office as emblematic of the rise of 
neoliberalism in the post Vietnam war era. 

As my work on the archive continues, some of these matters will become clearer, and as more of 
the archive be comes available hopefully more people will be able to conribute to studying the 
corpus of her films, and this unfinished project. 

Thank you.